Analysis Page
WEALTH CREATION:
Summary:
This site offers the opportunity to earn income both as a Player and as an Investor.
GAMES: Four games of skill are being constructed for the site, with a further game to be added at a later date - see SITE TIMELINES at the bottom of the Wealth Creation page, and the Game Concepts page for more detail. The games require crossword skill, general knowledge, research ability, communication skill, and game navigation ability, as well as an eye for daring strategy based upon hints and experience.
Players will pay to play and each game has a start and finish time with a maximum number of players. Players compete for Cash Prizes and Bonus Points which can be redeemed for cash.
Entry payments will fund the prizes and bonuses, the administration of the site, and commissions distributed to Portal Owners and to Players.
OTHER PRODUCTS:
Educational and Entertainment products are also being generated based upon the games and Portal Owners will benefit from income derived from Other Products.
PROJECTIONS
Earnings Estimates:
If you purchase a Galaxy Portal - Price $55,000 - your projected 5 year earnings should be $75,000 or better.
If you purchase a Planetary Portal - Price - $200,000 - your projected 5 year total earnings should be$200,000 or better.
These estimates incorporate a range of assumptions based upon our research, and market potential.
ASSUMPTIONS:
Some of the key assumptions incorporated into our analysis are:
55% of players will return to play again at least 15 times.
50% of players will tell someone else about the site.
10% of players will actively recruit others in order to earn Player Commissions
47% of players will play the HIHGSPEED $100 prize crossword - 24 hour session - at least once a week
30% of players will play the THINKER $1,000 prize crossword - 7 day session
18% of players will play the TORNADO $10,000 prize crossword - 28 day session
5% of players will play the MOONSHOT $100,000 prize crossword - 28 day session
80% of regular players will play more than one of the games
The target use is 500 paying players per day.
MARKETING:
see RESEARCH for more detail of Marketing research.
MARKETPLACE; crossword players, language and culture students, games players, money winners, casual web surfers.
LINKING: Free demo games will be linked throughout games sites and crossword sites to attract people to the site. Winners will be encouraged to support charities who in turn may link to the site.
ADVERTISING: Paid advertising and unpaid advertising will be used widely
VIRAL: Players will benefit in their capacity to win prizes by forming teams to play, and will benefit financially by encouraging others to utilise the site. Skilled games players will be able to sell their 'Pilot' services and will have an interest in seeing teams formed.
UNIQUENESS: The games will be new and unusual and will attract interest.
STYLE: The games are especially suitable for groups of friends, familes, and students.
VARIETY: At least one new game will be mounted every day, providing a fresh and alive presentation with new challenges every time a player visits.
